Marketing: Why Steven Marshank Says Good Products Don’t Always Sell Themselves

People often say that good products sell themselves. Steven Marshank says the problem with that logic is that it takes someone seeing a product in action in order for him or her to buy it. Then, a business has to depend on its customers to be pleased enough with the product that it offers for them to do its marketing for it. 

Steven Marshank says that marketing has become more important than ever, with the way that technology has expanded the markets available to a business. Steven Marshank says that while word of mouth can get a business far in a small town, that getting a business’ name and product out to the public is important for continued growth. 

Steven Marshank says that for businesses that are just starting out, marketing is extremely important to getting people in the door initially and for making their presence, products, and services known. While Steven Marshank doesn’t want people to feel that product quality is less important than marketing, the two paired together is the way that business owners find themselves most successful. 

With the internet bring business owners to consumers across the world, a good marketing strategy is essential. With people being flooded with a number of options for products, making sure that you stand out among the crowd is essential to the success of any business. While having a good marketing campaign is key, the internet also can make good products and services a key part of your work advertising your business. 

The internet is full of countless sites for customer reviews and ratings. Steven Marshank says that it is important to ensure that people are saying good things about you, getting customers in the door is great, and having them return again is the best. Steven Marshank says that one of the most important things that business owners can do is to make a product that sells itself, so to speak, and then go to work on getting it sold.